Why is this not news?

On Friday Sky News reported the story of Flight Lieutenant Ian Fortune, who whilst flying a Chinook helicopter during a fire fight in Helmand Province was shot between the eyes, then carried on flying the helicopter and successfully rescued 20 fellow soldiers. The fighting was so intense he had to circle several times before he could land.

http://news.sky.com/skynews/Home/World-News/Chinoook-Pilot-Shot-Between-The-Eyes-Manages-To-Fly-Casualties-To-Safety-Ian-Fortune-Afghanistan/Article/201003115567655?lpos=World_News_News_Your_Way_Region_8&lid=NewsYourWay_ARTICLE_15567655_Chinoook_Pilot_Shot_Between_The_Eyes_Manages_To_Fly_Casualties_To_Safety:_Ian_Fortune_Afghanistan

When I first heard this story Friday lunchtime, I was bowled over with this man's bravery. He had been shot between the eyes, and blood was streaming down his face, yet he carried on and flew his comrades to safety. This man would be a national hero. But apart from Sky News, the only other news outlet IN THE WORLD to pick this up, if Google is any indication, is the New York Post. I know John Venables has been the dominant news story of the last few days, but surely this act of bravery should be recognised somewhere in the news.

In these modern days of giving honours to any actor or athlete that breathes, I hope this soldier will get some kind of recognition. It's sad to think that he would have got a mention if he had died, but saving the lives of others in this way does not seem to be of interest.